Rob Dyrdek’s new lightweight, flexible jogger featuring DC’s revolutionary UNILITE technology. Soft resilient suede overlays with mesh underlay's. Lightweight mesh tongue bottom. Provides long-lasting cushioning & impact protection. Strategically placed rubber on the outsole for long-lasting durability. DC’s Trademarked "Pill Pattern" bottom. Imported. Rob Dyrdek on the Alias Lite: "You know, I just love it. It’s the true process, man. It’s like when you put soul back into a shoe. I designed the original Alias back in the day and I had been so busy I had sort of let DC design whatever on the footwear front for me. And with the Alias Lite, I broke out the pencils and the tracing paper and sketched it up. It was really about the technology of finding the Uni-Lite that allowed us to make that modern, pure skate/runner hybrid which is one of those things that I’ve been trying to do throughout my whole professional skateboarding career and life with DC. I’ve always tried to bridge that sort of skate, athletic gap, which to me is the core value of what DC represents."
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